what starts here changes the world

the university of texas at austin launched its first university-wide brand campaign in fall 2017. after extensive work on texas' brand essence, value proposition, positioning statement, and key messaging, the creative for the campaign was designed to maximize impact while maintaining a unified look. the creative toolkit was delivered to 400+ communicators across campus for both print and digital applications.

billboards • print ads • fact sheet • brochure • stationery • pocket folders • digital ads • social media graphics

art director | Jennifer Singer
lead designer | Christine Yang
copywriter | avrel seale
photographer | marsha miller

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