Mrs. Johnson's Bakery
The goal of this project was to create a unified identity for the local donut shop. Mrs. Johnson's Bakery (Austin, TX) has been serving fresh donuts for decades to the community around it. The logo concept includes a crescent-shaped moon hidden inside the donut that represents its nocturnal opening hours. An approachable typeface was used to cater to both young professionals and families.
This design was a concept and not produced.